Offer-led campaigns built to book jobs, not chase likes. Run by a senior, judged on cost per booked job, and reported in a dashboard you can open any time.
Get my free auditMost GTA service businesses have already tried Meta. Usually it went one of three ways: you boosted a few posts and got likes from people three provinces away, an agency ran it for six months and sent you reports full of impressions, or a freelancer set up a campaign that worked for a while and then quietly stopped.
None of those are a channel problem. Facebook and Instagram still put your business in front of homeowners in Vaughan, Mississauga, or Scarborough for less than almost anything else. The problem is that paid social punishes vague. Vague offer, vague targeting, vague follow-up, and the algorithm will happily spend your budget finding people who click and never book.
What actually moves the needle for a service business is unglamorous: a specific offer aimed at a specific job, a tight service radius, creative that looks like your real work rather than a stock library, and a follow-up process that reaches the lead while they still remember filling in the form. That's the whole game, and it's what we run.
We look at what you've already spent, what your average job is worth, which services actually make you money, and where leads are currently falling over. If Meta isn't the right channel for you, this is where we say so, before you've paid us anything.
Most campaigns fail here, not in the ad account. "Contact us for a quote" competes with every other contractor in the GTA. We build an offer with a reason to act now and a clear picture of what happens next, aimed at the job you actually want more of, not the one that's easiest to advertise.
Before and afters, the crew on site, the truck in a driveway that looks like your customer's driveway. For local service businesses, real beats polished almost every time, because homeowners are trying to work out whether you're legitimate. We shoot or edit from what you have, then test several angles rather than betting everything on one hero video.
We start inside a service radius you'd actually drive to, with the audiences most likely to convert, and expand once we know what's working. The opposite order, going broad and narrowing later, is how budgets get burned learning things a tighter test would have told you in a week.
A lead that waits an hour is worth a fraction of a lead answered in five minutes, and this is where most service businesses lose the money they just spent. We set up the routing, the automated first response, and the follow-up sequence so leads don't sit in an inbox while you're on a job.
Your dashboard shows spend, leads, cost per lead, and booked jobs. Not impressions, not reach, not engagement rate. Every week we test against cost per booked job and kill what isn't earning. You can open the numbers yourself whenever you want, without asking us for a report.
We'd rather turn down work than take on an account we can't move. Here's where Meta ads genuinely work, and where they don't.
Enough to get statistically useful data inside a month. For most GTA service businesses that means a budget where you can generate a few dozen leads in 30 days. Below that you're not testing, you're guessing, and we'd rather tell you that up front than take your money and produce noise. The audit gives you a real number for your service and your average job value.
Yes. Creative is the single biggest lever on Meta, so we don't hand you a targeting setup and wish you luck. We work with footage and photos from your actual jobs wherever possible, because local, real, slightly imperfect work outperforms polished stock for service businesses.
Leads usually start inside the first week or two. Reliable leads at a cost that makes sense take longer, because the first month is spent finding which offer and which creative your market responds to. Anyone promising a flood of leads in week one is describing luck, not a process.
Junk leads usually come from a lazy offer, a form anyone can fill in thirty seconds, and no qualification. We build friction in deliberately: clearer offers that repel bargain hunters, qualifying questions, and follow-up designed to reach people while they still care. Fewer leads that book beats more leads that waste your day.
Yes, always. Your ad account, your pixel data, your creative. If you leave, it all stays with you and we hand over access. That's true of every service we run, and it's in our terms.
A recorded, senior-led teardown of your current setup, a 90-day plan, and our guarantees in writing. No obligation, and you keep it either way.
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